My Role
Brand Identity
Visual Identity
Illustration
Package Design
Tools
Illustrator
Indesign
Photography
Thick Skull Brew Co. is a design project known as 'Drink Up!' This concept delves into the fascinating story of an imaginary client: a retired 4-Star Marine General who, in the splendid realm of post-retirement life, has discovered a deep passion for the art of beer. His newfound journey has led him to embark on an extraordinary venture—a brewery that seamlessly weaves together the threads of his distinguished military career and the fine art of brewing.
With the project's foundation in place, I established the brand's core values: grit, loyalty, and headstrong. True to Marine colors, we incorporated red and gold, adding charcoal and cream. Extensive research into Marine sayings inspired the beer names and stories. To avoid rigidity and embrace the retired Marine's newfound freedom, I used a playful illustration style, fun fonts, and textures.
Devil Dog, OORAH, Semper Fi, and Brown Badger, iconic in Marine life, are also the names of Thick Skull Brew Co.'s beers. Each label features essential information, a signature color, and unique illustrations, ensuring they stand out on the shelf while maintaining a cohesive brewery identity. The carrying case is adorned with the Thick Skull Brew Co. logo and colors for a complete brand experience.
