My Role
Ad Design
Photography
Tools
Illustrator
Procreate
Photography
Indesign
Photoshop
Luxiere Magazine is an Oklahoma City publication that spotlights local entrepreneurs, artists, homes, restaurants, and more. PLENTY Mercantile, a local retailer in Oklahoma City, has been a consistent advertiser in Luxiere since 2018. This ongoing advertising campaign highlights PLENTY's diverse range of goods, including but not limited to home goods, pet products, snacks, candy, office supplies, baby and children's items, bath and body products, apparel, zero-waste items, and everything in between.
PLENTY's diverse product range and Luxiere's bimonthly publication schedule posed a distinctive challenge: crafting a recognizable, self-explanatory advertising campaign. I also aimed to synchronize it with each issue's seasonal themes. The solution was to curate products by color scheme and arrange them into captivating still-life photography ads. Post-production editing added visual appeal, yielding an enchanting, cohesive collection of visuals.
Here's an example of the New Year's ad, illustrating how the products were thoughtfully arranged on a clean white background, photographed, edited, and then transformed into advertisements.
